About Us

WHO WE ARE

We are a team of behavioural economists from diverse backgrounds, who work with corporate clients in financial services and private health care, to solve fundamental and complex business problems.

Our collective capabilities deliver optimal value for our clients:

• Superior qualifications and experience in behavioural economics, customer experience and research
• Professional and client-side experience in large financial services, health and consulting
• Expertise in data & analytics and insight generation
• Extensive track record in innovation and delivering measurable customer & commercial value

We have values that we will not compromise, have developed a model of sustainable innovation and a strong track record of delivering successful solutions.

WHAT WE DO

We apply an evidence-based approach, utilising behavioural economics and customer experience principles, to deeply understand and solve problems that have meaningful commercial and social impact. Our approach is process-driven, relying on both quantitative and qualitative research and analysis methods.

Some of our evidence-based approaches have delivered:

• Improving risk pricing through increasing truthfulness of customer declarations at acquisition
• Increasing customer retention through optimised communications and reinforcing customer choice
• Driving new customer growth through segment-specific customer communications and product positioning aligned to customer preferences

We are remunerated on the basis of time and materials, as well as a success-based bonus structure that aligns with our clients’ interests and objectives.

OUR TEAM

Dr

Dr Doron Samuell

Managing Director

Graduate of the University of Western Australia,  Harvard Business School and the London School of Economics and Fellow of the Royal Australian and New Zealand College of Psychiatrists. He has strengths in leadership, strategy, analysis, complex  problem solving and experiments.

Locations: Sydney, London

Dr

Dr Katherine Whelan

Customer Experience

PhD from Brain Sciences Institute, Swinburne University. Strengths in delivering commercial outcomes through expertise in: consumer psychology/behavioural economics; customer experience strategy and frameworks; brand and advertising effectiveness; and distribution strategy. Has held senior and exceutive roles across academia, research agency, large financial services companies, and start-ups.

Based in Sydney.

Shivaun

Shivaun Anderberg

Behavioural Economist

Graduate and post-graduate Fellow, University of Sydney. Strengths in marketing, analysis and research. Experienced in the application of behavioural economics to marketing and financial services.

Based in Sydney and Copenhagen.

Delphine

Delphine Dard

Behavioural Economist

Graduate of the London School of Economics, the University of Bourgogne and Institut d'Etudes Politiques with Special expertise in communications, politics and public policy.

Based in Luxembourg. Fluent in English, French, German and Luxembourgish.

Sinead

Sinead Stringer

Behavioural Economist

Masters from the London School of economics and graduate of Keele university. Special expertise in Financial regulation, compliance, risk management and change in financial services.

Based in London.

Yogita

Yogita Kaul

Behavioural Economist

Masters from the London School of Economics and the University of Pune. Strengths in human resources, talent management, corporate wellness.

Based in Delhi.

Prof.

Prof. Robert Slonim

Professor of Economics, University of Sydney

Professor Slonim came to Sydney in 2008 from the Weatherhead School of Management at Case Western Reserve University in Cleveland Ohio. He holds a PhD from Duke University and MBA and BA degrees from the University of California Berkeley. Professor Slonim is best recognised as a pioneer in the area of experimental economics and has written extensively on learning, trust and the economics of charitable behaviour and blood donations. Professor Slonim has been very innovative in his use of experimental methods that have theoretical importance and have also represented important findings for matters of public policy.

Dr

Dr Demetris Christodoulou

Econometrician, Senior lecturer University of Sydney

Demetris has a multi-disciplinary background with training in economics, accounting, finance and statistical methods. Demetris’s research interests lie at the cross-roads of these areas with a focus on the application of quantitative research methods for addressing the methodological correctness of prominent financial and business research questions. Demetris is also interested in applying such methods towards developing commercially viable business solutions. Demetris’s work has been applied in equity investment valuation, financial economics, insurance underwriting, evaluation of innovation networks, and more.

Duc

Duc Cuong Nguyen

Research Specialist

Duc is a graduate of the University of Sydney, Shanghai International Studies University and Australian Catholic University. He is currently undertaking a doctorate focusing on complexity theory and how to bring government and private enterprise together to solve pressing social problems.

Duc speaks English, Vietnamese and Mandarin and is based in Sydney.

Walid

Walid Lutfy

Behavioural Economist

Walid is the most diversely qualified person that we know. He has no less than 6 masters degrees in areas ranging from behavioural economics to international law. In addition to being a gun quantitative analyst, don't let his gentle manner deceive you, he's not too bad at martial arts either.

Based: We are still not sure, but he has been sighted in Dubai, Sydney and the occasional European location.

Agnieszka

Agnieszka Zbieranska

Psychologist

Agnieszka is a chartered Psychologist and internationally accredited Life Coach & NLP Practitioner. She’s passionate about making the world a happier and healthier place, but her definition of wellbeing often departs from the commonly known definitions thereof.

She holds a BA Degree from University of Oxford and MSc in Psychology from University of St Andrews. Her past work experience include researching wellbeing-related social policy and work interventions at London School of Economics and examining relationships between personality and organizational cultures (so-called ‘culture fit') at a San Francisco based startup Good&Co. She currently working on helping organisations apply cutting edge game-based psychometric assessments to make better, data-driven decisions in their recruitment, L&D, and talent pipeline management processes. Agnieszka is a travel & sports addict, foreign language enthusiast, food lover, wine taster, coffee snob, dog maniac, notorious dancer and ‘almost’ yogi, preparing to embark on a yoga teacher course.

Based: London and Sydney

Mark

Mark Brooks

Behavioural Economist

Graduate of Harvard Business School and the London School of Economics, with special expertise in personal relationships.

Mark is the expert in internet dating.

Based in Valletta

Andreas

Andreas Priestland

Behavioural Economist

Graduate of the London School of Economics and the universities of London and East Anglia. Special expertise in Organisational change, business strategy and economics.

Andreas is based in the UK .

Dr Doron Samuell
Dr Katherine Whelan
Shivaun Anderberg
Delphine Dard
Sinead Stringer
Yogita Kaul
Prof. Robert Slonim
Dr Demetris Christodoulou
Duc Cuong Nguyen
Walid Lutfy
Agnieszka Zbieranska
Mark Brooks
Andreas Priestland

SERVICE

Exploratory Data Analysis

We prefer to start all projects with a detailed analysis of the current state. The analysis involves both quantitative and qualitative investigation of the current state.

Experimentation

The most effective, and least disruptive, approach to corporate change is through carefully designed experiments on representative population samples.

Identify Opportunities

The analysis stage will help us identify opportunities for behavioural intervention. We will generate hypotheses and work with you to develop behavioural interventions that are consistent with your brand and regulatory requirements.

Analysis and Modeling

Experimental outcomes will be modeled with you to demonstrate the economic impacts of the benefits we have delivered.

Contact

Contact

ADDRESS: Suite 504, 37 Bligh St, Sydney

PHONE: (612) 9252 -6611

FAX: (612) 8572 -5282

EMAIL: [email protected]
[email protected]