Exploratory Data Analysis

Identify Opportunities

The analysis stage will help us identify opportunities for behavioural intervention. We will generate hypotheses and work with you to develop behavioural interventions that are consistent with your brand and regulatory requirements.

We prefer to start all projects with a detailed analysis of the current state. The analysis involves both quantitative and qualitative investigation of the current state.


Analysis and Modeling

The most effective, and least disruptive, approach to corporate change is through carefully designed experiments on representative population samples.


Experimental outcomes will be modeled with you to demonstrate the economic impacts of the benefits we have delivered.


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Suite 504, 37 Bligh St, Sydney


(612) 9252 -6611


(612) 8572 -5282





We are a team of behavioural economists from diverse backgrounds, who work with corporate clients in financial services and private health care, to solve fundamental and complex business problems.

Our collective capabilities deliver optimal value for our clients:


  • Superior qualifications and experience in behavioural economics, customer experience and research
  • Professional and client-side experience in large financial services, health and consulting
  • Expertise in data & analytics and insight generation
  • Extensive track record in innovation and delivering measurable customer & commercial value


We have values that we will not compromise, have developed a model of sustainable innovation and a strong track record of delivering successful solutions.

We apply an evidence-based approach, utilising behavioural economics and customer experience principles, to deeply understand and solve problems that have meaningful commercial and social impact. Our approach is process-driven, relying on both quantitative and qualitative research and analysis methods.

Some of our evidence-based approaches have delivered:


  • Improving risk pricing through increasing truthfulness of customer declarations at acquisition
  • Increasing customer retention through optimised communications and reinforcing customer choice
  • Driving new customer growth through segment-specific customer communications and product positioning aligned to customer preferences


We are remunerated on the basis of time and materials, as well as a success-based bonus structure that aligns with our clients’ interests and objectives.





Dr Doron Samuell

Managing Director

Graduate of the University of Western Australia,  Harvard Business School and the London School of Economics and Fellow of the Royal Australian and New Zealand College of Psychiatrists. He has strengths in leadership, strategy, analysis, complex  problem solving and experiments.


Locations: Sydney, London